It takes only a second to understand to realise the reason why Mr. Mukesh has become a true legend in the Personalized Jewellery Creation category. Born & brought up in Calcutta, it was in the 1970’s that he found a spark for the Customized Jewellery design. And turning that spark into a wildfire of dreams, he soon turned his passion into profession. Turning his small venture, which he started in a small shop in Calcutta, to the phenomenon the whole industry knows about!
In search of uniqueness & unseen quality, Mr. Mukesh Mehta moved to Mumbai in 1981. Bringing with him a decade full of expertise, craftsmanship, dedication, research and development- which revolutionised the Customized Jewellery imagery- he started a venture called Pavitra Jewellery Pvt. Ltd. An institution which bespeaks for Unseen Quality and an Aura for Benchmarking. And today this enterprise has become a world-class Revolution in Customized Jewellery’. A pioneer that’s blessed with High Expertise in Indian & International sensibilities in understanding the Clients brief and execute it in an unseen way of Quality.
Over the years many have asked what makes them so special. Well, for starters, inspired by the vision of Mr. Mukesh, the jewellery embraces Hi-Tech Infrastructure, Cutting-Edge Technology and World-Class Quality Standards to create masterpieces that are unheard or unseen in the market. That is reason that after 40 years of hardwork and displaying passion, Mr. Mukesh’s work has reached legendary status.
The first big acquisition was in 2003 when Mr. Mukesh’s son Rishi Mehta came onboard. Mr. Rishi Mehta, who graduated from a top management institute, always had a great sense of Jewellery Industry. And joined as a Marketing Director. From that day onwards he paved the path to greatness like the enterprise had never seen before. In 2004, he established a new vertical DIvA JEWELS. The objective of the new institution was to create an enticing ambience that delivers a lifetime worth bond of relationships through their customized jewellery. He raised started reinventing the industry by doing one-of-a-kind Personalized Jewellery Events in India since 2015. And just recently the DIVA Jewels has taken a new step to become a global experience under the branding of DIVA GALLERIA.